I was getting requests for paper copies of Roo'd, so I shopped around and settled on Amazon's CreateSpace.com for printing. Their setup was quick and easy, and I got an ISBN and listing on Amazon.com for free. But most importantly, Roo'd is now being published Print-On-Demand (POD), which is a Big Deal.
While a POD book is usually slightly more expensive than one produced as part of "traditional" publishing, it creates little or no waste from unsold products. It also reduces the risks associated with publishing books which leads to increased choice for consumers. There are numerous other advantages:
Eco-Friendliness
Traditional lithographic printing uses vast amounts of not just paper, but also ink and chemicals. Each year thousands of unsold books and magazines are pulped as simply too many were printed. Print on demand eliminates this problem, since books are only printed when a definite order is placed. Books that are printed have therefore already been sold.
Availability of niche publications
POD is also used to print and reprint "niche" books that may have limited sales opportunities, such as specialist academic works that serve such a small market that large print runs would be unprofitable. Print on demand can also be used to reduce risk when dealing with "surge" titles that are expected to have large sales but a short sales life, or if it's unclear if there will be a big market for them.
Opportunity for new authors
Print-on-demand titles are often debut works, making it harder for them to attract large-scale publisher's attention. Wholesalers keep a careful eye on what titles they are selling, however, and if an author achieves a reasonable number of orders from book stores or online retailers, then there is a reasonable chance of their work being picked up and marketed.
Creative-Commons friendly
I released my novel under a
Creative Commons license, which means that anyone can download it, distribute it, or modify it in any way as long as they give me attribution and don't use it for commercial purposes. That meant I was free to get written up on sites like
BoingBoing.com, which caused a torrent of publicity I couldn't have bought for anything. That translated into a lot more interest in buying copies of my book than I could have generated by publishing through a standard publishing house who would have restricted my distribution!
Keeping old titles available
POD can help maintain the availability of older titles whose future sales may not be great enough to justify a further conventional print run. This can be useful for publishers with large back catalogs of older works where sales for individual titles may be low.