~A year ago I released my first Sci-Fi novel under a Creative Commons license. Five emails and a few short weeks later I had an international distribution deal with Amazon.com and 12k downloads a month. Online creators are increasingly co-opting existing brands, creating massive opportunity for multiplatform content for pre-established audiences. The Roo’d Challenge combines the two and lets anyone submit derivitive scripts for any platform and vote up the ones they like best. The winners get prize money – and access to predefined contracts with major media producers.