The guys at Rogan are the sorts of fellows you’d want at your birthday party – genuine, funny, and inspiring as hell. They’ve launched a few product lines, such as Loomstate, billed as “a casual brand dedicated to creating demand for certified organic cotton using socially and environmentally responsible methods of production.”

And they deliver. I wore their jeans for most of the filming on The Link and they were enormously comfortable and fit great. Knowing that the pants were produced sustainably was a big plus, especially in terms of wearing higher-end clothing.